Is Having Social Media Enough For Your Business? Part 2

As mentioned in an earlier blog, the part 1, we go in deeper of 3 more good reasons:

2. Reason: People are searching for you online

There’s a reason so many companies invest in a website with search engine optimization (SEO), because one of the benefits of having a website for small businesses is to be where your consumers are.

About 100% of user experiences begin with a search engine, either Google at most, then Bing and other search results. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your service. Guess who’s getting the deal? Not you, as long as You do not have an own website – a SEO optimized website!

3. Reason: The majority of consumers use websites to find and engage with business

Around 63 percent of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty big chunk of consumers. Combine that with the fact that 93 percent of online experiences begin with a search engine — you do the math!

Another compelling reason your business needs a website? Average consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.

4. Reason: Commercial transactions in every industry and business areas – including B2B (Business 2 Business) influences by digital website content

A quite full 75 percent of B2B buyers say digital website content significantly impacts their buying decision, and 62 percent say they can finalize their purchase selection criteria based on a website’s digital content alone.

That means, most customers likely only buy something if there is a website available. If this is an online shop or only reliable and good rich content. B2B buyers (meaning companies needs a service or products from other companies) do only trust a business if there is a website available.

Please stay tuned – and read our blog posts – the third and last part will follow soon!